The Sign Salon wayfinding signage is bright and eye catching – perfect for the pedestrian or motorist alike. Wayfinding signs are usually directional and have some indication such as an arrow or other symbol to guide toward the place of interest. When stores are located in closed shopping malls, where climatic conditions cease to matter, planning difficulties are circumnavigated and the opportunities for vandalism are substantially lessened, signs can be more imaginative, but a shopping malls success often depends on the clarity of its wayfinding signage.
Although wayfinding signage is a greatly underrated specialism, it actually takes a great deal of skill to produce an attractive and effective scheme, which guides shoppers or visitors smoothly around a complex of buildings or floors and then safely back to their cars. Wayfinding signage is vital if any large visitor location with multiple entrances and facilities. Retail parks, shopping centres, schools, universities, hospitals, theme parks etc. Even a large, multi-storey car park needs wayfinding signage. A representative from a leading supermarket chain stated that he felt the efficacy of his company’s wayfinding signage was a crucial part of its overall success. He explained that people are always hesitant when they drive into car parks and like to know precisely where to go and what to do “They want to get in and out as quickly as possible,” he said, adding, “When the signs are good, the tills are busier!”
There are many sign companies and consultancies that specialize in the design and implementation of wayfinding schemes. If you are considering a large or complex scheme it may be worth including such a specialist at the Sign Salon.