Vehicle – Fleet Graphics
There are numerous advantages to advertising through vehicle graphics that can not only expand your customer base but reduce your marketing budget as well.
Advertisers and marketing managers are always looking for ways to increase their exposure. Be it through a social media marketing campaign or viral content, these brand managers are always looking for ways to get their name out to the largest client base they can. No matter the medium, this takes a lot of effort. However, advertisers could be overlooking one of the most low-cost, high-reward techniques – fleet graphics advertising.
Using trucks, buses and other vehicles to get one’s name out is a great way to market across a massive audience, while also limiting marketing expenses in the process. Your company may already have a fleet of vehicles that have yet to be wrapped, making them valuable marketing assets already in your possession. Even if this is not the case, there are a plethora of buses and other vehicles with unoccupied exteriors to take advantage of. There are numerous advantages to investing in a fleet graphics marketing campaign, and the following are just a few:
Fleets can travel long distances in a single day. Take a Greyhound bus for example. One vehicle may travel from Boston to New York City to Philadelphia all in a single day. This not only garners significant visibility in three major metropolitan areas, it covers all the ground in between. With the proper image, you could be generating a massive number of views. In fact, a vehicle with advertising graphics can create 8.4 million impressions in a single year. On top of this, 92 percent of people view and read the graphics on a vehicle.
Every time an event like the Superbowl comes around, one of the major factoids that circulates is the cost for a thirty minute spot of air time. While the NFL’s championship is probably the most expensive event to advertise at, it also speaks to just how expensive it is to advertise on television in the first place. While you can convey a lot of information in a television ad spot, these investments can sometimes fall on deaf ears. Often times, people will change the channel or mute TV advertisements, meaning that this money is partially going to waste.
Fleet graphics are quite inexpensive by comparison. Once the graphic is designed and installed, the only expenses left are maintenance and removal. Not to mention that the production costs of designing a fleet graphic are far less expensive than the cost of producing a 30 second spot. 3M noted that the cost of a television advertising spot costs $23.70 per thousand views, while a fleet graphic only costs $0.48 per thousand views.
There are numerous theories about what makes a successful brand, but one element that is almost universal is being able to communicate a contiguous message across mediums. This means being able to show consistency between various forms of advertising. If you can create a vehicle graphic that is consistent with your other marketing materials, while also being eye catching, you could see strong results.
Fleet graphics are able to create an impression on 75 percent of the people that view them, while 96 percent of people feel that they are more effective than billboards. However, in order to capitalize on these impressive results, the appearance of your images needs to be top notch. Certain design strategies that work for other mediums may not on vehicle graphics, so it is vital to work with companies that can assist in the design process, but also apply, maintain and remove graphics to make sure your fleet is always looking sharp.
A strong marketing campaign is able to use a diversity of resources and by adding vehicle graphics to the mix, you could see impressive returns in the coming months.