A worldwide symbol The Michelin Man is the symbol of the MICHELIN brand and has been its standard bearer all over the world since 1898. Because of his longevity, visibility among his different audiences and the values that he has stood for from the beginning, he has been voted Best Logo symbol of all time.
The Michelin Man is called “Bibendum”, a word taken from the slogan “Nunc est bibendum” (Now is the time to drink – in this case drink obstacles) appearing on one of the earliest posters depicting the figure. In other countries than France, he is known as “The Michelin Man” to stress the connection between the character and the MICHELIN brand.
Birth certificate In 1894, the two founding brothers, André and Edouard Michelin, were visiting the Universal Exhibition in Lyon when they noticed a pile of tires on one stand. The overall effect was sufficiently evocative for Edouard to think that, with arms, “it would make a man”.
Some time afterwards, André singled out a sketch among drawings by the artist O’Galop. They adapted it to make a figure made of tires… and the character was born. The first posters appeared in 1898.
Since 1889, Michelin has constantly innovated to enhance the mobility of people and goods.
Today, it is setting the benchmark across every tire and travel-related services market, while leading a global strategy to drive sustainable, profitable growth.
In 2012, Michelin committed a record amount of capital expenditure, reported historically high operating income and, along with its 113,400 employees, celebrated the tenth anniversary of Michelin Performance and Responsibility, its sustainable development approach.
Why Buy Michelin
Tires are the only parts of your car that touch the ground. So it’s nice to know that ours are used by some of the fastest motorsports teams in the world; that we’ve received more than thirty awards for customer satisfaction; and that, when the Space Shuttle touches down, it lands on MICHELIN® tires.
But does all this really matter to you? Well, when you’re driving on a winding mountain road, making your way home in a heavy rainstorm, or navigating freeway traffic, you can drive with confidence. Your MICHELIN® tires have received the same obsessive engineering, quality-driven production, and hand-inspection that our racecar and Space Shuttle tires received.
We obsessively engineer our tires from start to finish.
At MICHELIN® we have a passion for excellence in engineering, design, and production. We make sure that each tire is designed and built to meet the highest standards of quality. We x-ray a sample of tires for structural integrity and hand inspect each one before it leaves the factory.
The Space Shuttle only rides on MICHELIN® tires.
NASA has relied on MICHELIN® as its sole tire supplier since the first Space Shuttle launch in 1981. What goes into our tires for NASA? The same things that go into our tires for the Concorde, F22 Stealth Fighter, B2 Stealth Bomber, and every car and truck tire we make: obsessive engineering, innovation, and quality control.
Motorsports drive us to innovate.
Our passion for making tires is only equalled by our passion for winning races. We always give 100% to make sure our drivers have an advantage. No wonder MICHELIN® tires are the choice of some of the fastest teams in the world. Check out our motorsports coverage.