“Power is nothing without control” is the essence of Pirelli’s products and actions. They’re committed to high performance, research and innovation, combined with responsibility, safety and respect for the environment and sustainability. Pirelli focuses on growing its business and creating value by developing high quality and high technology products and services with low environmental impact. Let one of our Tirecraft dealers explain how Pirelli Tires’ technology can improve your tire performance and driving experience. Call one of our Tirecraft tire experts to see which of these Pirelli All Season Passenger Tire products is right for you!
Based out of Milan, Italy, Pirelli is the fifth-largest tire company in the world. They are known around the globe as a premium tire manufacturer, famous for their PZero tire brand. Pirelli constantly challenges the boundaries of technology, style and sustainability. Pirelli is currently the official tire provider of the Formula 1 Race series. They are proud of the F1 Carryover; the development of motorsports represents a valuable source of transferable knowledge for Pirelli’s road tires. This allows Pirelli to continuously improve their grip, wear, handling and rolling resistance. Pirelli earned their top reputation by providing Original Equipment tires for premium automobiles: Aston Martin, Audi, Bentley, BMW, Ferrari, Jaguar, Lamborghini, Land Rover, Lotus, Maserati, McLaren, Mercedes Benz, Pagani, Porsche, Volkswagen, and Volvo. This is a partnership that requires three years of development and is based on the cooperation between both Pirelli and the car manufacturer’s engineers.
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Pirelli has been sponsoring sport competitions since 1907 and is the exclusive tyre supplier for the Formula One Championship for 2011-2016 and for the FIM World Superbike Championship.
While tyre manufacturing represents 99% of Pirelli’s revenue, the company has also launched fashion project PZero, a high-tech sportswear brand, and operates in renewable energy and sustainable mobility through Pirelli Prodotti e Servizi per l’Ambiente.
Pirelli has published its Pirelli Calendar since 1964, which has featured the contribution of famous photographers over the years. The 2013 edition was commissioned to war photographer Steve McCurry.