Folks have been counting on us since 1892
Americans have been driving with confidence on Uniroyal® tires since 1892, although back then we were known as the U.S. Rubber Company.
Uniroyal tires are chosen by so many different people, for so many different reasons and for so many different vehicles, that we have become a trusted part of the lives of millions of Americans.
Uniroyal® Tire Tiger Uniroyal Tire Brand mascot – the Uniroyal Tiger The Uniroyal Tire tiger has been our well-known and well-loved mascot since 1961. Over the years, the Uniroyal Tire tiger has come to symbolize the tradition, perseverance, and pride that have been a part of the Uniroyal® Tire brand long before the tiger’s first day on the job.
Our Tire Innovations Today, the Uniroyal Tire brand continues to go the extra mile for you by putting all of our effort into making high quality, durable car and truck tires that today’s drivers can afford.
Uniroyal Tires brand history Our tires provide all the features and benefits you consider important in a high-quality, dependable tire. Just take a look at our latest innovations — the Laredo® Cross Country, an SUV and pick-up tire built to conquer everyday adventures, and the Tiger Paw® Touring, a comprehensive line of tires for sedans and mini-vans that helps deliver outstanding wear and handling at an affordable price.
There’s an eight- story tire in Detroit, Michigan with our name on it!
Not surprisingly, the Uniroyal® Giant Tire has been turning heads for more than 40 years as one of the nation’s most recognizable roadside icons.
The Uniroyal Giant Tire was originally a ferris wheel at the 1964 World’s Fair The Uniroyal® Giant Tire was originally created as a Ferris wheel attraction at the 1964/1965 New York World’s Fair. The wheel held 96 fairgoers and was powered by a 100-horsepower motor. More than two million people rode the Giant Tire Ferris wheel during the fair, including Jacqueline Kennedy and her children, John Jr. and Caroline.
After the 1965 World’s Fair festivities ended, the Giant Tire was relocated to a Uniroyal Tire sales office in Allen Park, Michigan, and has towered alongside I-94 near the Metro Airport ever since. Over the decades it has become an important symbol of Uniroyal’s 117-year heritage and a cultural icon for the city of Detroit known the world over.
In 1994, the Uniroyal Giant Tire was given a sleeker, modern look In 1994, the Giant Tire received a facelift to give it a sleeker, more modern look. Neon lighting and a new hubcap were added to the tire’s body.
The current Uniroyal Giant Tire was completed in 1998In August of 1998, the Giant Tire was modified again — this time to resemble a NailGard® tire. A giant nail was placed in the tire’s tread to demonstrate the product’s ability to seal 90% of tread punctures up to 3/16″ in diameter.
In 2003, Uniroyal invested close to $1 million to renovate the Giant Tire as its contribution to Detroit’s I-94 corridor revitalization effort. The renovation, which included structural repairs and an update to the exterior, will ensure that the Giant Tire is enjoyed for many years to come.